Brand capital

Definitions

The total value and market influence a company derives from consumer perception, reputation, and recognition of its brand name.

The intangible asset value created by the strength, loyalty, and positive associations consumers hold toward a specific brand.

Examples

The company's long-term investment in quality has significantly increased its brand capital among loyal customers.

By consistently delivering premium service, the startup was able to build enough brand capital to compete with established industry giants.

Synonyms

Brand equity Brand value Market reputation Corporate goodwill Brand strength

Antonyms

Brand liability Negative brand equity Brand devaluation Poor market reputation Brand impairment