Influencer

Definitions

A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

A person or thing that influences another.

Examples

The fashion influencer shared her favorite skincare routine with millions of followers.

Many brands are now shifting their marketing budgets toward social media influencers to reach younger audiences.

Synonyms

Trendsetter Opinion leader Content creator Public figure Brand ambassador Social media personality Key opinion former

Antonyms

Follower Obscure individual Nonentity Unknown person Passive consumer Private citizen Unnoticed person