Preference

Definitions

A greater liking for one alternative over another or others.

A person or thing that is favored or preferred.

The act of favoring or the state of being favored.

Examples

My personal preference is to drink tea instead of coffee in the morning.

The survey was designed to determine the customer's preference for new product features.

She showed a clear preference for classical music over modern pop.

Synonyms

choice inclination partiality predilection penchant bias favor

Antonyms

aversion dislike indifference disinclination antipathy detestation hatred