allure

Definitions

The quality of being powerfully and mysteriously attractive or fascinating.

To powerfully attract or charm someone.

Examples

The mysterious allure of the ancient ruins drew thousands of tourists every year.

She could not resist the allure of the city lights and decided to move to New York.

Synonyms

attraction appeal charm fascination temptation seduction charisma

Antonyms

repulsion revulsion disgust aversion deterrent disenchantment repellence