behavioral science
Definitions
A branch of science, such as psychology, sociology, or anthropology, that focuses on the study of human and animal actions and interactions.
The systematic analysis and investigation of human behavior through controlled and naturalistic observation and disciplined scientific experimentation.
Examples
The marketing team used insights from behavioral science to design a more effective user interface.
Behavioral science helps policymakers understand how small changes in environment can influence public health choices.
Synonyms
social science psychology and sociology study of human conduct behavioral studies