demographics

Definitions

The statistical data relating to the population and particular groups within it.

The structure or composition of a specific population, often categorized by factors such as age, gender, income, or education.

Examples

The marketing team analyzed the demographics of the target audience to tailor their advertising campaign.

Changes in the city's demographics over the last decade have led to a significant increase in demand for public transportation.

Synonyms

population statistics census data vital statistics population characteristics

Antonyms

individual data personal details anecdotal evidence non-statistical information