discounting

Definitions

The action of reducing the price of something or selling it at a lower cost than usual.

The process of disregarding or dismissing something as being unworthy of consideration or belief.

A financial technique used to estimate the present value of an asset based on its expected future cash flows.

Examples

The analyst arrived at the company's valuation by discounting its future cash flows to the present day.

He was known for discounting the opinions of others, which often led to friction within the team.

Synonyms

disregarding ignoring dismissing overlooking devaluing depreciating belittling

Antonyms

considering valuing acknowledging accepting regarding appreciating validating