fad

Definitions

An intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object's qualities.

A temporary fashion or craze.

Examples

The popularity of the neon-colored clothing was just a passing fad that disappeared within a few months.

Many experts believe that this new diet is merely a fad and lacks any real scientific backing.

Synonyms

craze trend vogue passing fancy rage fashion mania

Antonyms

classic tradition staple custom fixture permanent trend enduring style