full-priced
Definitions
Sold at the standard or original retail price without any discounts or markdowns.
Requiring the payment of the complete, non-reduced cost of an item or service.
Examples
Many shoppers prefer to wait for the seasonal sales rather than buying items at full-priced rates.
The boutique refused to offer a discount, insisting that all designer handbags must be sold at full-priced value.
Synonyms
at retail price undiscounted regular price not on sale full value