incentive

Definitions

A thing that motivates or encourages one to do something.

A payment or concession to stimulate greater output or investment.

Examples

The company offered a bonus as an incentive for employees to meet their sales targets.

Lower taxes provide a strong incentive for businesses to invest in new technology.

Synonyms

motivation stimulus encouragement inducement spur impetus enticement

Antonyms

deterrent disincentive discouragement hindrance obstacle impediment restraint