objective
Definitions
A goal or purpose toward which efforts are directed.
Not influenced by personal feelings or opinions in considering and representing facts.
Existing independently of thought or an external observer as part of reality.
Examples
The primary objective of this project is to increase customer satisfaction.
It is difficult to remain completely objective when evaluating your own work.
The team set a clear objective to finish the report by the end of the week.
Synonyms
impartial unbiased neutral fair disinterested detached factual
Antonyms
subjective biased prejudiced partial opinionated one-sided unfair