positioning

Definitions

The act or process of placing someone or something in a particular location or arrangement.

A marketing strategy that aims to make a brand or product occupy a distinct and valued place in the minds of target consumers.

The strategic placement of an entity relative to its competitors or surroundings to achieve a specific advantage.

Examples

The company is focusing on the strategic positioning of its new product line to attract younger consumers.

Proper positioning of the patient is essential for the surgeon to perform the procedure safely.

Synonyms

placement arrangement location siting orientation deployment stationing

Antonyms

displacement disarrangement misplacement disorder removal dislocation unsettling