undervalue
Definitions
To rate or value something at less than its true worth or importance.
To underestimate the significance, merit, or value of a person or thing.
Examples
It is a mistake to undervalue the importance of regular exercise for your long-term health.
Many investors tend to undervalue the potential of emerging markets until it is too late.
Synonyms
underestimate underrate belittle depreciate minimize downplay underprice
Antonyms
overvalue overestimate overrate appreciate exaggerate overprice magnify