white-label

Definitions

A product or service produced by one company that other companies rebrand to make it appear as if they had made it.

The practice of selling goods or services without a brand name, allowing the purchaser to apply their own branding.

Examples

Our company offers a white-label software solution that allows clients to rebrand the platform as their own.

Many marketing agencies prefer to use white-label services to expand their offerings without building new infrastructure from scratch.

The startup decided to white-label their payment processing tool to help other businesses integrate seamless checkout experiences.

Synonyms

generic unbranded private-label rebrandable white-labeled non-proprietary neutral

Antonyms

branded proprietary trademarked named exclusive signature distinctive