lure
Definitions
To tempt or attract someone or something, often by offering a reward or advantage.
Something that entices or attracts, especially a bait used in fishing or hunting.
The power of attracting or enticing.
Examples
The fisherman used a bright plastic lure to attract the bass.
Many people are unable to resist the lure of a quick profit.
The sweet scent of the flowers served to lure bees into the garden.